Impact of Followers Count on Perceived Credibility in Social Media Influencers

Abstract

This study investigates the correlation between follower count and perceived credibility in social media influencers, highlighting the growing importance of influencers in digital communication. It aims to understand if a higher follower count enhances perceived credibility and its implications on authenticity and trustworthiness. The research uses a quantitative method approach. The study uses
survey questionnaires, social media analytics tools, and purposive sampling to gather insights. However, limitations include the dynamic nature of social media trends and potential self-reporting biases. The study aims to provide practical insights for influencers, marketers, and consumers in the contemporary digital influence landscape.
Keywords: Authenticity, Digital Communication, Elaboration Likelihood Model, Self-Reporting Biases, Trustworthiness