Unintentional Aspects of Cinema’s Material Presence Outside Theatres in the Urban Landscape of Old Lahore

Abstract

This study examines the interaction between popular film and urban life in Lahore, particularly emphasizing the tangible presence of film posters on the city’s streets. The primary research site is Lakshmi Chowk, the historic center of Lahore’s cinema. Lahore has been a significant player in the region’s film industry since the early 20th century, with a rich history that extends beyond Partition. Despite periods of turmoil, Lahore’s film culture has continued to thrive, becoming deeply embedded in the city’s identity. This study explores how the presence of cinema, beyond the confines of theaters, permeates and influences daily life in traditional Lahore. The article argues that film posters serve as cultural artifacts and advertisements, capturing the inadvertent interactions and desires of the general public. These images reflect the popular culture and shape the urban experience by integrating cinematic elements into the city’s everyday life. This study sheds light on the broader cultural and social dynamics by examining the intersection of film and urban
spaces.
Keywords: Cinema Culture, Lakshmi Chowk, Film Posters, Cinematic Elements