About the Journal
The LBS Journal of Business Analytics, under Lahore Business School, a scholarly platform, covers a broad and impactful range of topics, with a primary focus on the application of advanced data analysis, analytical techniques, and data-driven decision-making in the business context , and dedicated to fostering rigorous academic discourse and advancing research in business analytics through data-driven frameworks. The journal aims to contribute to various domains, including Human Resource Management (HRM), Marketing, International Business, Finance, Entrepreneurship, and Supply Chain Management, by promoting high-quality research that drives informed decision-making. The journal integrates both theoretical advancements and practical applications in order to highlight the transformative role of analytics across multiple sectors. It serves as a critical platform for researchers, practitioners, and policymakers to exchange ideas and best practices in collaboration related to business analytics, sustainability, and decision-making, driving forward the impact of data-driven decision-making for sustainable business practices. The journal’s comprehensive approach address both practical challenges and innovative research in the field. As a distinguished platform for scholarly contributions, the journal seeks to publish peer-reviewed, high-quality research from both national and international scholars, facilitating the exchange of innovative ideas and insights in business analytics.
