Archiving Policy

Digital archiving policy for Annals of Marketing and Analytics (AMA):


The digital archiving policy for the Annals of Marketing and Analytics (AMA) is committed to the long-term preservation of its digital archives. This policy outlines the steps that AMA will take to ensure the preservation of its digital content. AMA allows and encourages authors to deposit both their pre and post prints in Open-Access institutional archives or repositories. All authors hold full copyright and self-archiving rights. Authors are allowed to archive their articles in open-access repositories as “post-prints”. In order to digitally preserve all published scholarly content, the AMA commits to regularly submit the metadata of all its journals to the PKP Preservation Network (PN). This is to ensure that the published content by AMA Publishing remains available to the community despite any accidental loss of data in its personal archival records. AMA Publishing has further ensured that the metadata of its open-access journal is compliant with well-known repository services, and their digital crawlers may regularly collect it for record and preservation.

Scope of the Policy

This policy applies to all digital content published by AMA, including:

  • Research articles.
  • Review articles.
  • Short communications.
  • Letters to the editor.
  • Supplementary materials.
  • Editorial correspondence.

Preservation Strategy

AMA will preserve its digital content using a variety of methods, including:

  • Migrating content to newer storage media as needed.
  • Maintaining backup copies of content.
  • Using checksums to verify the integrity of content.
  • Storing content in a secure location.

Access to Preserved Content

AMA will make preserved content freely available to the public. Access to preserved content will be provided through AMA’s website.


The following individuals and organizations are responsible for the implementation of this policy:

  • The AMA editorial team is responsible for ensuring that all digital content is properly archived.
  • The AMAIT team is responsible for maintaining the technical infrastructure that supports the preservation of digital content.
  • The AMA library is responsible for providing access to preserved content.

Review and Revision

This policy will be reviewed and revised on a regular basis to ensure that it remains current with best practices in digital preservation.