About the Journal

Annals of Marketing and Analytics (AMA) is an internationally refereed scholarly journal published online on bi-annually basis. AMA is an open-access and peer reviewed journal. This journal publishes theoretical, empirical and experimental papers that significantly contribute to the discipline of marketing. Using a wide range of research methods including statistical analysis, analytical work, case studies, field research, book reviews, literature surveys, historical analysis and articles examining significant research questions from a broad range of perspectives in marketing domain are encouraged to be sent to AMA.


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