Aims and Scope

Aims & Objectives

  1. Advancing Marketing Knowledge: The primary aim of the journal is to advance the field of marketing by publishing high-quality research articles, case studies, and reviews that contribute to the body of knowledge in marketing theory and practice.
  2. Promoting Research Excellence: The journal aims to encourage and promote research excellence in the field of marketing by providing a platform for scholars, researchers, and practitioners to disseminate their work and ideas.
  3. Knowledge Dissemination: To facilitate the dissemination of cutting-edge marketing research, the journal seeks to publish innovative and insightful contributions that address current marketing challenges and opportunities.
  4. Interdisciplinary Insights: The journal may strive to foster interdisciplinary collaboration by welcoming research that incorporates insights from related disciplines, such as psychology, economics, sociology, and data analytics, to provide a comprehensive understanding of marketing phenomena.
  5. Practical Relevance: An important objective is to bridge the gap between theory and practice by publishing research that has practical implications for marketers, businesses, and policymakers.
  6. International Reach: To establish itself as a global forum for marketing research, the journal aims to attract submissions from researchers worldwide and promote international collaboration.

Scope of Publication:

The scope of "Annals of Marketing and Analytics" may include, but is not limited to, the following areas:

  1. Marketing Strategy: Research related to marketing planning, strategy formulation, and implementation to achieve business goals.
  2. Consumer Behavior: Studies on consumer preferences, decision-making processes, and the impact of psychological factors on consumer choices.
  3. Marketing Analytics: Articles that focus on the application of data analytics, artificial intelligence, and machine learning in marketing research and decision-making.
  4. Digital Marketing: Research on online marketing, social media marketing, e-commerce, and digital advertising.
  5. Market Research: Methodologies and findings from market research studies, including surveys, experiments, and observational research.
  6. Branding and Advertising: Studies on brand management, advertising effectiveness, and the impact of branding strategies on consumer perceptions.
  7. Retail and Sales Management: Research related to retail operations, sales management, and customer relationship management.
  8. Sustainability and Ethical Marketing: Investigations into sustainable marketing practices, corporate social responsibility, and ethical considerations in marketing.
  9. International Marketing: Studies examining cross-cultural marketing challenges, global market entry strategies, and international market expansion.
  10. Marketing Education: Articles related to marketing education, pedagogy, and curriculum development.