Author Guidelines
The LBS Journal of Marketing and Analytics is committed to maintaining the highest standards of academic integrity, transparency, and ethical conduct in research and publication. These guidelines outline the principles of authorship, publication ethics, and the step-by-step process for authors submitting to LBS Journals. Adherence to these guidelines ensures the credibility and quality of published work.
- Define Authorship Clearly:
- Only individuals who have made significant contributions to the research should be listed as authors.
- Contributions may include conceptualization, design, data collection, analysis, interpretation, and manuscript drafting.
- Acknowledge Contributions:
- Non-author contributors (e.g., technical support, data collection assistants) should be acknowledged in the "Acknowledgments" section.
- Obtain Consent:
- All authors must agree to the final version of the manuscript and its submission to the journal.
- Ensure all authors have reviewed and approved the manuscript before submission.
- Specify Author Order:
- The order of authors should reflect their relative contributions to the research.
- Discuss and agree on the author's order before submission.
- Disclose Conflicts of Interest:
- Authors must disclose any financial, personal, or professional relationships that could influence the research or its interpretation.
Handling Authorship Disputes
- In case of disputes over authorship, the journal encourages open communication among all parties.
- If unresolved, the journal may request documentation of contributions or involve the authors' institutions to mediate.
