Open Access Policy
Open Access Policy
- Introduction
The LBS Journal of Marketing Analytics is committed to disseminating high-quality research that advances knowledge in marketing analytics. To maximize the impact of published research, the journal follows an Open Access (OA) policy, ensuring unrestricted access to its content.
- Open Access Statement
All articles published in the LBS Journal of Marketing Analytics are freely available online upon publication. The journal does not impose subscription fees, paywalls, or registration requirements for access to published research.
- Licensing and Copyright
- Authors retain copyright of their work and grant the journal a non-exclusive right to publish.
- Articles are published under a Creative Commons Attribution (CC BY) License, allowing users to share and adapt the content with proper attribution.
- Authors may deposit preprints, post-prints, or final published versions in institutional repositories, personal websites, or academic networks.
- Article Processing Charges (APCs)
The journal follows a diamond open access model, meaning no submission or publication fees are charged to authors.
- Archiving and Repository Policy
- Published articles are archived in institutional repositories and digital preservation platforms to ensure long-term accessibility.
- The journal encourages self-archiving in repositories such as SSRN, ResearchGate, and institutional archives.
- Compliance with Funders' Open Access Mandates
The journal supports compliance with open-access requirements set by the Higher Education Commission (HEC) of Pakistan.
- Ethical Considerations and Plagiarism Policy
- Authors must ensure ethical research practices, proper citation, and originality of submissions.
- The journal follows COPE (Committee on Publication Ethics) guidelines for transparency and integrity in scholarly publishing.
- Contact Information
For queries regarding Open Access, licensing, or self-archiving, please contact:
Editor, LBS Journal of Marketing Analytics
