About the Journal
LBS Journal of Marketing and Analytics (JOMA) is an internationally refereed scholarly journal published online on bi-annual basis. LBS-JOMA is an open-access and peer reviewed journal. This journal publishes theoretical, empirical and experimental papers that significantly contribute to the discipline of marketing and consumer analytics. Using a wide range of research methods including statistical analysis, analytical work, case studies, field research, book reviews, literature surveys, historical analysis and articles examining significant research questions from a broad range of perspectives in marketing domain are encouraged to be sent to JOMA
Current Issue
Vol. 1 No. 1 (2025): LBS-JOMA
LBS Journal of Marketing and Analytics is a peer-reviewed academic journal published by Lahore Business School, University of Lahore, focusing on contemporary marketing practices, consumer behavior insights, and data-driven analytics. It aims to bridge theory and practice, providing a platform for scholars and practitioners to share evidence-based research that advances marketing science and informs strategic decision-making in emerging and global markets.
Published:
2025-06-30
