Peer Review Policy

LBS Journal of Marketing and Analytics (LBS-JOMA) follows a double-blind peer review process to ensure the quality, integrity, and objectivity of published research. The journal is committed to maintaining a fair and transparent review system.

  1. Initial Screening

All submitted manuscripts undergo a preliminary assessment by the editorial team to check for scope alignment, formatting, originality (plagiarism screening), and adherence to ethical guidelines. Manuscripts failing to meet basic standards may be desk-rejected.

  1. Double-Blind Peer Review
  • Each manuscript is reviewed by at least two independent reviewers with expertise in the relevant field.
  • Authors and reviewers remain anonymous to each other to prevent bias.
  • Reviewers evaluate submissions based on originality, methodological rigor, clarity, and contribution to the field.
  1. Review Timeline & Decisions
  • Reviewers are given 3–4 weeks to submit their evaluations.
  • The possible editorial decisions are:
    • Accept (with or without minor revisions)
    • Revise and Resubmit (major revisions required)
    • Reject (unsuitable for publication)
  1. Revision Process

Authors receiving revision requests must submit their revised manuscript within 2–3 weeks along with a detailed response to reviewers’ comments. Failure to meet deadlines may lead to withdrawal from consideration.

  1. Ethical Considerations
  • Reviewers must declare conflicts of interest and maintain confidentiality.
  • The journal adheres to COPE (Committee on Publication Ethics) guidelines to handle ethical concerns, including plagiarism and data falsification.

LBS-JOMA reserves the right to make final publication decisions. The peer review process may be updated periodically to align with best practices.