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  • LBS Journal of Marketing and Analytics

    LBS-JOMA
    Vol. 1 No. 1 (2025)

    LBS Journal of Marketing and Analytics is a peer-reviewed academic journal published by Lahore Business School, University of Lahore, focusing on contemporary marketing practices, consumer behavior insights, and data-driven analytics. It aims to bridge theory and practice, providing a platform for scholars and practitioners to share evidence-based research that advances marketing science and informs strategic decision-making in emerging and global markets.