Vol. 1 No. 1 (2025): LBS-JOMA

LBS Journal of Marketing and Analytics is a peer-reviewed academic journal published by Lahore Business School, University of Lahore, focusing on contemporary marketing practices, consumer behavior insights, and data-driven analytics. It aims to bridge theory and practice, providing a platform for scholars and practitioners to share evidence-based research that advances marketing science and informs strategic decision-making in emerging and global markets.

Published: 2025-06-30

Articles

The Impact of Online Reviews on Purchase Intention The Role of Personality, Social Media, and Review Metrics in an Emerging Market

Zara_I Imran
- 13
The Effect of Advertising on Consumer Buying Behavior

Bilal Hassan
- 5
The Impact of Celebrity Endorsement, Credibility, and Congruity on Consumer Purchase Intention

Sameia Farhat
- 9
Understanding Entrepreneurial Behavior: A Humanistic Perspective on Orientation, Self-Efficacy, Risk, and Intention

Jaffar Mahmood Butt; Hafiz Junaid Khalil
- 18
"Inclusive HR Practices and Their Impact on Disabled Employees' Well-being, Consumer Perception, and Business Performance in Hospitality"

Muhammad Rehan
- 12

Vol. 1 No. 1 (2025): LBS-JOMA

Articles

The Impact of Online Reviews on Purchase Intention The Role of Personality, Social Media, and Review Metrics in an Emerging Market

The Effect of Advertising on Consumer Buying Behavior

The Impact of Celebrity Endorsement, Credibility, and Congruity on Consumer Purchase Intention

Understanding Entrepreneurial Behavior: A Humanistic Perspective on Orientation, Self-Efficacy, Risk, and Intention

"Inclusive HR Practices and Their Impact on Disabled Employees' Well-being, Consumer Perception, and Business Performance in Hospitality"

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